We ask founders the business Qs you can't Google.

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We ask founders the business Qs you can't Google.

Join 23,000+ entrepreneurs reading The CEO Stand-Up, our free weekly newsletter debriefing a recent experiment a business making between $100K - $100M annually has successfully tested to grow their revenue/profit, team, time, or audience. Unlock financially transparent case studies you won't find anywhere else.

Revenue Report Files

Five years of real revenue, decisions, and reflections.

Most people talk about revenue in screenshots and soundbites. We decided to do something different.

Revenue Report Files is a private audio archive of Cubicle to CEO’s quarterly revenue reports from 2020–2024. Twenty episodes recorded in real time, breaking down exactly how the business made money, where it was spent, what stayed as profit, and the decisions that shaped each quarter… both the smart ones and the ones we’d rethink.

These aren’t polished post-hoc case studies or vague “lessons learned.” They’re honest, in-the-moment walkthroughs of our P&Ls, paired with the context you actually need to understand what was happening behind the numbers. Think of it as a financial time capsule… and an open-book trust fall.

Inside Revenue Report Files, you’ll hear:

  • Full quarterly Profit & Loss breakdowns, explained in plain language
  • Exactly how much revenue came in and which streams drove it
  • Where the money went, line by line, and why
  • How much profit we kept each quarter and how we thought about paying ourselves
  • The decisions we made in real time… what worked, what didn’t, and what we learned
  • Reflections you usually only hear behind closed doors, now shared so you don’t have to learn the hard way

If you’re curious about what sustainable growth actually looks like over multiple years… not just the highlight reel… Revenue Report Files gives you the numbers and the story behind them. All 20 episodes are available immediately, ready to binge at your own pace, with lifetime access.

Revenue Report Files

Five years of real revenue, decisions, and reflections.

Most people talk about revenue in screenshots and soundbites. We decided to do something different.

Revenue Report Files is a private audio archive of Cubicle to CEO’s quarterly revenue reports from 2020–2024. Twenty episodes recorded in real time, breaking down exactly how the business made money, where it was spent, what stayed as profit, and the decisions that shaped each quarter… both the smart ones and the ones we’d rethink.

These aren’t polished post-hoc case studies or vague “lessons learned.” They’re honest, in-the-moment walkthroughs of our P&Ls, paired with the context you actually need to understand what was happening behind the numbers. Think of it as a financial time capsule… and an open-book trust fall.

Inside Revenue Report Files, you’ll hear:

  • Full quarterly Profit & Loss breakdowns, explained in plain language
  • Exactly how much revenue came in and which streams drove it
  • Where the money went, line by line, and why
  • How much profit we kept each quarter and how we thought about paying ourselves
  • The decisions we made in real time… what worked, what didn’t, and what we learned
  • Reflections you usually only hear behind closed doors, now shared so you don’t have to learn the hard way

If you’re curious about what sustainable growth actually looks like over multiple years… not just the highlight reel… Revenue Report Files gives you the numbers and the story behind them. All 20 episodes are available immediately, ready to binge at your own pace, with lifetime access.

Hey, I'm Ellen!

FOUNDER & PODCAST HOST OF CUBICLE TO CEO®

My journey from Cubicle to CEO® began when I quit my corporate marketing job at 23...without a backup plan.

After landing my first freelance marketing client a month into my job search, I swore off sending out resumes for good. By re-investing my profits back into the business, I've bootstrapped that first $300 client project into millions in revenue.

Now our media & education company has supported a community of over 14,000 entrepreneurs just like you.

Catch me every Monday on our podcast & at our next virtual or IRL event!

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Recent strategies across Revenue, Audience, Team, and Time
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